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Wise Chips NY Liberty LED Barclay Center
Type of Client
Retail Consumer
Project
LED & Visual Marketing
Agency
Source Communications
Role
Freelance Jr. Art Director
BRIEF
Create fun, eye-catching static LED layouts and visual concepts for Wise Chips at Barclays Center during the 2024 New York Liberty season. Our goal was to bring energy and excitement to the arena while connecting the Wise brand with the spirit of the game and its fans.
WHAT WE DID
Our creative direction focused on celebrating and showcasing the delicious variety of Wise chip flavors in a bold, engaging way. Through vibrant visuals and dynamic design, we aimed to capture fans’ attention, enhance their game-day experience, and share the joy of snacking with the entire NY Liberty community.
Sample table concept
Photobooth concept
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