Amtrak Promo Ads-Night Owl & Sharefares
Type of Client
Transportation
Project
Promotional Discount Video
Agency
Source Communications
Role
Freelance Jr. Art Director
BRIEF
Create & edit promotional videos for Amtrak’s MLB TV midroll, shown during on-court intermissions. The objective was to promote Amtrak’s two discount offers — Share Fares and Night Owl Fares — to MLB fans, encouraging affordable and flexible travel options. The target audience included MLB fans and Amtrak travelers, combining a love for the game with the excitement of travel savings.
WHAT WE DID
We produced 30-second and 15-second animated TV spots for six MLB teams, each customized to fit team branding and broadcast guidelines. We also developed QR code versions for non-mobile viewers and URL versions for mobile audiences, ensuring accessibility and engagement across all platforms.
